Best Investment for biz owners

The Best Investment Strategy for Business Owners

The best investment portfolios for business owners aren’t flashy. They don’t rely on complicated strategies or the promise of “market-beating” returns. The most effective investment strategy for business owners is one that stays simple, durable, and aligned with entrepreneurial goals.

Take Brett, for example. He built a thriving business over 20 years. He excelled at growing revenue, managing people, and spotting opportunities in his industry. But when it came to his personal investments, his situation was very different.

Brett had a dozen different accounts. Some held overlapping funds. Others contained speculative positions or complex products that looked impressive on paper but never delivered consistently.

Every quarter, he found himself juggling decisions:

  • Should I sell this?
  • Is now the time to buy more?
  • Do I need a hedge?

It was exhausting. Instead of focusing on his business, he was spending valuable time and mental energy second-guessing his portfolio.

When we sat down together, I told him:
“Your business is already complex. Your investments don’t need to be.”

That became the foundation for his new approach. We stripped down his portfolio to focus on three essentials:

1. Simple

The first rule of business owner investing is to keep it simple. A portfolio must be easy to understand and easy to stick with, even when markets get bumpy. Simplicity keeps emotions in check. Brett no longer worries about keeping up with headlines or tracking a dozen different positions.

2. Diversified

Diversification allows business owners to stay in the game without betting the farm. Brett already takes significant risks in his company. His investments needed to balance that by spreading risk across asset classes, sectors, and geographies.

3. Tax Efficient

Unlike market performance, tax efficiency is something we can actually control. By reducing unnecessary turnover, strategically placing assets, and capturing tax opportunities, Brett’s portfolio now produces stronger after-tax returns.

The transformation was dramatic. Brett no longer feels pressure to chase the “next big thing.” His portfolio works quietly in the background while he focuses on what he does best: growing his business.

The benefits went beyond returns. With a streamlined portfolio, Brett experienced:

  • Less stress from investment decisions.
  • Better after-tax performance by focusing on what matters most.
  • More time for family since he wasn’t buried in financial noise.
  • Stronger business growth because his energy returned to the company.

For business owners, learning how to simplify your portfolio isn’t just a nice idea. It’s a competitive advantage. When your investments support your goals without demanding constant attention, you gain time, focus, and peace of mind.

The truth is, running a business already comes with enough complexity. Your investments should do the opposite. By staying simple, diversified, and tax efficient, your portfolio becomes a reliable foundation that helps you grow wealth outside of your company while freeing you to do what you do best—build the business you love.